We write the information your target group actually reads …
What is plain English?
Although plain English is all about clarity and understanding, ironically it often has many confusing descriptions. Using plain English, here’s our take on plain English:
You can think of plain English as a ‘Reading and Writing Matchmaker’—Plain English makes the best match between your target groups’ characteristics and the way the writer presents the information.
…And it’s a match made in heaven—not only can your target groups easily read the information, they even understand it and find it useful (…not to mention also a match made in heaven for your bottom line in terms of saving time, money, and even lives).
All this clarity, but no “ho hum”—just because it’s understandable doesn’t mean it has to be boring, that’s for sure—let us show you…
Plain English Writing and Editing
We write the information your target group actually reads. Today, no one wants to be ‘sold to’. Everyone wants and needs useful and credible educational information to cut through information overload and make smart purchase decisions, or to fully understand instructions, or issues.
But here’s the ‘make you smile’ part, we use plain English principles so your information is not only clear and concise but also conveys your organization’s unique personality and voice—no need to hide behind industry buzzwords or hollow words.
Does your information take a stand? …or is it just more blah de blah blah? We edit using plain English best practice criteria and the appropriate Style Guide for your purposes while matching your information to your target group’s literacy level, reading ability, and current topic knowledge.